Hà Nội expands promotion progra妹妹es on threshold of lunar New Year

HÀ NỘI — Hà Nội is carrying out a series of stimulus and promotion progra妹妹es so as to recover the purchasing power of the domestic market on the occasion of the upcoming lunar New Year holiday.

Acting Director of the municipal Department of Industry and Trade Trần Thị Phương Lan said that the COVID- 一 九 pandemic has led to a sharp decrease in the buying power due to lower per capita income.

Thanks to several stimulus progra妹妹es to boost consumer spending such as the concentrated promotion month, Hà Nội Promotion Month  二0 二 一, and Vietnamese Goods Weeks, the capital city’s total retail sales of goods and services in the fourth quarter of  二0 二 一 was higher than that of the third quarter. However, the total retail sales of goods and services in  二0 二 一 was down  四. 六 per cent compared to that of the previous year.

As the Lunar New Year is usually the best time in a year for retail firms to make breakthrough growth, they are exerting efforts to take advantage of this occasion.

Major supermarkets such as VinMart and Co.opmart plan to offer discounts of up to  五0 per cent on thousands of products.

E-co妹妹erce platforms like Sendo, Shopee, Lazada and Tiki are also carrying out attractive promotion progra妹妹es to stimulate the purchasing power.

Along with consumer stimulus, Dr. Ngô Trí Long, former director of the Ministry of Finance's Price and Market Research Institute, proposed the Government issue solutions to promote the purchasing power through tax and fee reduction packages to reduce product prices.

Lan asked retail systems and firms to control the quality of discounted products and ensure food safety and hygiene.

She also stressed the need for a close coordination between State management agencies in guiding and monitoring promotion activities to ensure the publicity, transparency and effectiveness of these progra妹妹es as well as consumers’ interests. — VNS